Now in paperback, The Broadcast Century, Second Edition is a popular history of the most influential and innovative industry of this century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. Numerous personal retrospectives from leading figures in broadcasting, including Garrison Keilor, Julia Child, Norman Corwin, and Steve Allen, add an intimate dimension to this eminently readable narrative, while a book-length, running time-line of world and media events and two hundred illustrations continually orient readers to periods and places. This second edition adds new information about the rapidly changing aspects of broadcasting in the 90s, making this the most up-to-date perspective on the media.