BULLET HEAD - BUSINESS AS USUAL is a visual journey through the rise of Bullet Head as a character, and an alter ego of Segers. The images taken from four Bullet Head appearances (during 2017-2018) form a photo-realistic graphic novel that tell the stories and create a specific context for this evasive character. The text in the book, written by an ally that helped Bullet Head on his 'ballistic rise' in an uncertain era, adds to this context and leaves us simultaneously in the dark about the context at large.