"In Revival of the Fittest, Donald N. Sull takes a provocative look at corporate failure and proposes a practical new model for effecting change that can vastly increase your organizational lifespan. Ironically, argues Sull, leaders sow the seads of failure during a company's most successful times, when they make a set of commitments - whether to a core strategy, a key customer, or an innovative manufacturing method - that constitute the company's success formula. Managers become so married to the formula that they can't divorce themselves from it when the competitive situation changes. They respond to the future by doing more of what worked in the past - a phenomenon Sull calls "active inertia."" "Based on extensive global research into successful and failed transformation across many industries, Revival of the Fittest introduces a three-step model for making transforming commitments - actions that prevent managers from reinforcing old behaviors in the face of change."--Jacket.