"Joel Kurtzman and a research team from PricewaterhouseCoopers spent four years studying 350 companies and interviewing hundreds of venture capitalists, CEOs, boards of directors, and angel investors. Their mission: to understand business startups organically, from the inside out, and to acquire the tools to literally map the success of any new business in any industry." "Entrepreneurs, investors, and venture capitalists have always relied on their gut instincts in predicting which startups are here now/gone later or able to stand the test of time. But now they can rely on hard research that translates into practical and powerful advice."--Jacket.