Sima Goldberg, owner of a bra shop in Brooklyn, NY, is the kind of woman whom other women trust. Sima is privy to the thoughts and desires of her clientele as she custom-fits each one with undergarments that lift, correct, and enhance their female figures all at discount prices, of course. But while her patrons bare their souls to Sima, she manages to keep the biggest secret to herself, one that has been a burden for over 46 years. It is only when Sima hires Timna, a young Israeli girl, to be her assistant that her secret is exposed.