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Value proposition design

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Patricia PapadakosYves PigneurAlexander OsterwalderAlan SmithGreg BernardaGregory BernardaTrish Papadakos7 editions

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

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7 credited authorsSearch language english

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  • Patricia Papadakos

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  • Yves Pigneur

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  • Alexander Osterwalder

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  • Alan Smith

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  • Greg Bernarda

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  • Gregory Bernarda

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  • Trish Papadakos

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