This book offers a new and rigorous approach to observational sociology that is grounded in ethnomethodology and conversation analysis. Throughout the authors encourage the reader to explore the social world at first hand, beginning with the immediate family context and then moving out into the public realm and organizational life. Examples of observational analysis are given with reference to topic areas such as family life, education, medicine, crime and deviance, and the reader is shown how to conduct their own inquiries, using methods and materials that are readily and ordinarily available.