"Businesses fail because they fail to persuade. Persuasion is a process that, when mastered, can be applied beneficially to all or any aspects of business or life!. But getting exactly what you want is not easy. Why? Because for most of the time, most of us have no idea what it is that we do want. Knowing exactly what it is that you want, before persuading someone to give it to you is the key to irresistible persuasion. The best way to view this process is as a journey. Choose your start and finish point, so that you can always tell if you are on the right track and how far you are away from your destination. Where are you now? Where do you want to get to? And what obstacles and landmarks will there be along the way? Successful persuasion is a journey from A to B. Irresistible Persuasion shows you how to steer people your way. PART 1 - PLANNING THE TRIP 1. Get the Map Out! 2. Where Am I? Where Are You? 3. Who Am I Persuading? 4. Take Me to Your Leader (am I talking to the right person?) PART 2 - THE JOURNEY 5. What Have I Got to Offer? Setting out your stall. 6. Persuasion Techniques and Tactics. A box of tricks and wheezes or, our tool box! PART 3 - ARE WE THERE YET? 7. How Am I Doing? How Do I Look? How Do I Sound? 8. What more can I offer or concede? Or Over the Rivers and Into the Mountains 9. Asking for More PART 4 - WHAT CAN PERSUASION DO FOR MY BUSINESS? Persuasive marketing, Persuasive selling and Persuasive management"-- "Businesses fail because they fail to persuade. Persuasion is a process that, when mastered, can be applied beneficially to all or any aspects of business or life!. But getting exactly what you want is not easy. Why? Because for most of the time, most of us have no idea what it is that we do want. Knowing exactly what it is that you want, before persuading someone to give it to you is the key to irresistible persuasion"--