Organisational competitiveness requires innovation and automation and current approaches to both hamper creativity. The increasing coexistence of innovation and automation is resulting in each impacting the other in ways that can be detrimental to both. This book links these forces of change positively by shifting the focus on human-machine interactions from the current, technology-centred approach, to one where sharing is evolved and creativity is no longer suppressed. The main readership includes all who are interested in innovation and organisational development, especially in the technology based industries and services such as healthcare, transportation, manufacturing and information systems; it provides essential new ideas for senior executives, strategic consultants, specialists in organisational behaviour and human resources, members of regulatory agencies and other government facilities, and academicians and researchers.