Introduces the basic terms used in the study of memory such as encoding, storage, retrieval, and looks briefly at the historical ideas about memory. Explains modern theories using diagrams and real-life examples. Discusses current research in the area of memory. Explores the reasons for forgetting, outlines the biological basis of memory, and examines ways of improving memory. Emphasizes the radical change in the past decade from laboratory-based research to the study of memory in everyday life.