In a world increasingly beset by ethnocultural conflicts, the pursuit of cultural rights has taken on new urgency. Claims for cultural justice affect economic distribution as much as they address demands for recognition from marginalized groups. It is this vital connection between economic life and cultural expression that Andrew Ross explores in Real Love. From the consequences of cyberspace for work and play to the uses and abuses of genetics in the O. J. trial, from world scarcity to world music, Ross interrogates the cultural forms through which economic forces take their daily toll upon our labor, communities, and environment. Combining close attention to the concrete details of daily life, strong argumentation, and a sense of the anecdotal, Ross demonstrates why cultural politics are a real and inescapable part of any advocacy for social change.