Welcome to Sports and Entertainment Marketing. You have decided to embark on an exciting journey. Marketing is the tool that has allowed the United States economy to be one of the most successful in the world. Sports and entertainment are important parts of our modern economy. Fans and companies spend billions of dollars each year on sports. Entertainment is one of the largest exports from the United States to the rest of the world. This book will take you on a step-by-step journey through the world of marketing. You will learn the basic functions of marketing and how those functions are applied to sports and entertainment. - To the student.