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How Canon got its flash back

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HC
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Nihon Keizai Shinbunsha1 editions

This book tells the remarkable story of Canon success, from marketing its first cameras up to the present work in high-tech products such as laser printers and flat-panel displays. This book analyzes how Canon and Mr. Mitarai have overcome the multiple challenges of the past, present and future by pioneering new technologies, new product techniques and new management strategies on its road to success. (From front book jacket flap.).

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1 credited authorSearch language english

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  • Nihon Keizai Shinbunsha

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