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The PDMA ToolBook 1 for New Product Development

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Abbie GriffinPaul BelliveauStephen Somermeyer3 editions

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

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3 credited authorsSearch language english

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  • Abbie Griffin

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  • Paul Belliveau

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  • Stephen Somermeyer

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