Reviews: “The best introduction to the full spectrum of creating, designing, conducting. reporting and critically understanding research in the social and behavioral sciences that is available, bar none.” Professor Frank Farley, Past President of the American Psychological Association. “This extraordinary book takes a topic that is usually regarded as sacred and austere and puts in the human context, showing how science is a distillation and extension of the best of common sense.” Dr. Zenon Pylyshyn, Professor of Cognitive Science, Rutgers University.