Lotteries and state-sponsored gambling is big business. This is the first study that evaluates the business strategies of state lotteries on two fronts. First, it examines which of the lottery strategies produces the most consistent source of revenue for the state. Second, it analyzes possible overall gambling strategies that states will need to utilize as they seek to expand gambling revenue. This is must reading for those operating lotteries, state legislators, vendors to state lottery commissions, taxpayers, and scholars in public policy and government.