Mercatique hôtellière approfondie, 1ère année, tome 1 (livre de l'élève) is a vocational student textbook for learners beginning formal study in hotel-sector marketing. The title identifies it as the first volume in a first-year curriculum, intended for classroom use rather than general leisure reading. Its focus is the application of marketing principles to hospitality settings, including the commercial context of hotels, service promotion, customer relations, and the organization of hospitality businesses. With 96 pages in paperback form, the work appears designed as a concise instructional resource for structured coursework in hotel management and commercial hospitality studies.