Using focus groups in research
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Bookitis Pick
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Image source: Open LibraryLia Litosseliti3 editions
"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
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1 credited authorSearch language english
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- Open Author
Lia Litosseliti
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