This book is an introduction to the concept of "corporate culture," and an application the concept as it is defined by Hampden-Turner. In essence, he argues, culture is a way of managing dilemmas, an idea first developed in his "Maps of the Mind," (level nine). The purpose of "creating corporate culture" is business success or the creation of wealth. Most of the book consists of business examples from Hampden-Turner's work as a consultant. The dilemmas of culture are managed by turning "vicious circles" into "virtuous circles." One chapter addresses "national macrocultures," the topic of other books he co-wrote. His earlier Gentlemen and Tradesmen was on the macroculture of his home country, Great Britain. The last chapter, on "Intervening to Change Corporate Culture," explains his method of consulting. His book Charting the Corporate Mind can serve as a companion volume to this book. As I recall, one or both of these books wa originally conceived as "Maps of Wealth Creation."