Really Good Logos Explained is built on the idea that it would be interesting and useful to read what four name-brand designers have to say about the same designs. The truth about any one sample might then be found somewhere between the comments. A logo is a microcosm of graphic design. There are a limited number of relationships that must be resolved in a way that looks thoughtful and purposeful. A logo must balance contrasts to make the mark visible and similarities to give it design unity. There are five considerations to making a design artful: A great idea, simplified to its essence Knowledgeable management of content Precise relationships Exact spacing Elegant execution Most books just show samples and leave it to you to figure out what makes them good – or just swipe the ideas as your own. This book illustrates how to see critically by deconstructing a design and it gives you the understanding to construct your own really good logos. It is a nonstop discussion of design contrasts and relationships that you can apply to any design process, not just to logo design.