Over the past years, forward-looking CEOs have adopted a higher-ambition approach to strategy and leadership. These "higher-ambition CEOs" are driven by a sense of purpose that goes beyond achieving financial success. They aspire to build organizations that succeed in the marketplace by earning the respect, trust, and, commitment of their people, customers, communities, and investors. Higher-ambition leaders commit to simultaneously meeting financial targets and fulfilling broader needs in society. They are also realistic about the challenges.