In What I Do: More True Tales of Everyday Craziness, the second volume of Jon Ronson's collected Guardianjournalism, he hilariously demonstrates how our everyday lives are determined by the craziest thoughts and obsessions; how we spend our time believing in and getting worked up by complete nonsense. But also, as he chillingly demonstrates, there are clever people working in the highest echelons of business who are employed to spot, nurture and exploit the irrationalities of those among us who can barely cope as it is.