In this revelatory work, Jeffrey Moussaieff Masson shows how food affects our moral selves, our health, and the environment. It raises questions to make us conscious of the decisions behind every bite we take: What effect does eating animals have on our land, waters, even global warming? What are the results of farming practices—debeaking chickens and separating calves from their mothers—on animals and humans? How does the health of animals affect the health of our planet and our bodies? And uniquely, as a psychoanalyst, Masson investigates how denial keeps us from recognizing the animal at the end of our fork—think pig, not bacon—and each food and those that are forbidden. The Face on intellectual, psychological, and emotional expertise over the last twenty years into the pivotal book of the food revolution.