Here is the start of Sales Psychology... There is an old saying that "knowledge is power." But while a little knowledge may go a long way, this motto is no longer completely accurate when it comes to the world of Relationship Selling™. In the 21st Century world of sales, it is all about trust. Trust is power. Being able to trust a person or company to do what they say they will do is pure gold in today's marketplace. When was the last time you wasted a big portion of your day just trying to get people to do what they said they would do and do it well? In any situation where two equally qualified options exist, the person or product that is most trusted will always win. When two people attempt to win an account, the one who appears to be most trustworthy will have the edge.