"While nearly everyone else in his family studied traditional medicine to become an MD, Jeremy James, DC, CSCS, chose to become a Doctor of Chiropractic instead. It started because of his own struggles with back pain caused by a sports injury. The typical Western medical protocol--surgery, drugs, cookie-cutter care--didn't offer long-term relief. Then, after a second significant injury, a deeper realization came to him: The real cause of his back pain came from bad habits, and the real treatment came out of behavioral changes that took those habits head-on, like intentionally improving posture or getting up from the computer every thirty minutes to take a walk. Today, as Founder of BackForever.com, Dr. James has developed his insights into a complete behavioral/whole-body program, and works with everyone from office workers to serious athletes so that they can conquer back pain forever and continue doing all the things they love to do. One of coauthor Chris Crowley's great passions is the promotion of the Younger Next Year idea that behavioral change can have a vast impact on quality of life. As ever, he makes complex material understandable, motivational, and sometimes funny."--Dust jacket.