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The Strategy of Global Branding and Brand Equity

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Cover for The Strategy of Global Branding and Brand Equity
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Jinchao YaoAlvin LeeClaire LambertJinchao YangRichard Mizerski7 editions

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5 credited authorsSearch language english

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  • Jinchao Yao

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  • Alvin Lee

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  • Claire Lambert

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  • Jinchao Yang

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  • Richard Mizerski

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