Hermawan Kartajaya

14 featured booksHermawan Kartajaya

Hermawan Kartajaya, born in Surabaya, Indonesia, is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored *Repositioning Asia: From Bubble to Sustainable Economy* with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” He and Kotler teamed up again in 2002 in their book *Rethinking Marketing: Sustainable Marketing Enterprise*. Source: [Goodreads](https://www.goodreads.com/author/show/94059.Hermawan_Kartajaya)

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14 representative editions

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Hermawan Kartajaya
Personal name
Hermawan Kartajaya
Source identifier
OL100868A

Featured books

Representative editions for works actually authored by this person.

Works in catalog

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Marketing 30
Representative edition published 2010
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Ubud, the spirit of Bali
Representative edition published 2009
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Rethinking Marketing
Representative edition published 2006
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Think ASEAN! Rethinking Marketing toward ASEAN Community 2015
Representative edition published 2006
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Attracting Investors
Representative edition published 2004
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Rethinking Marketing
Representative edition published 2002
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Hermawan Kartajaya on marketing
Representative edition published 2002
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Repositioning Asia
Representative edition published 2000
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Siasat bisnis
Representative edition published 1997
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Marketing plus
Representative edition published 1992
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Kompas 100
Representative edition published 2009
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The MarkPlus festival
Representative edition published 2008
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On becoming a customer-centric company
Representative edition published 2004
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Bridging to the network company
Representative edition published 1999
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