Gerald Zaltman

GZ

24 featured booksGerald Zaltman

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OL1192539A

Featured books

Representative editions for works actually authored by this person.

PM
Image source: Open Library
Pazarlama Metaforlari
Pazarlama Metaforlari | 2017
Representative edition for this work grouping in the active catalog.
cover
MM
Image source: Open Library
Marketing metaphoria
Marketing metaphoria | 2008
Representative edition for this work grouping in the active catalog.
cover
CP
Image source: Open Library
Como piensan los consumidores
Como piensan los consumidores | 2004
Representative edition for this work grouping in the active catalog.
cover
HC
Image source: Open Library
How Customers Think
How Customers Think | 2003
Representative edition for this work grouping in the active catalog.
cover
I&
Image source: Open Library
Innovations & organizations
Innovations & organizations | 1984
Representative edition for this work grouping in the active catalog.
cover
TC
Image source: Open Library
Theory construction in marketing
Theory construction in marketing | 1982
Representative edition for this work grouping in the active catalog.
cover
CB
Image source: Open Library
Consumer Behaviour: Basic Findings and Management Implications
Consumer Behaviour: Basic Findings and Management Implications | 1981
Representative edition for this work grouping in the active catalog.
cover
MP
Image source: Open Library
Management principles for nonprofit agencies and organizations
Management principles for nonprofit agencies and organizations | 1979
Representative edition for this work grouping in the active catalog.
cover
MS
Image source: Open Library
Marketing scientific and technical information
Marketing scientific and technical information | 1979
Representative edition for this work grouping in the active catalog.
cover
RI
Image source: Open Library
Readings in Consumer Behavior
Readings in consumer behavior | 1979
Representative edition for this work grouping in the active catalog.
cover
CB
Image source: Open Library
Consumer behavior
Consumer behavior | 1979
Representative edition for this work grouping in the active catalog.
cover
OB
Image source: Open Library
Organizational buying behavior
Organizational buying behavior | 1978
Representative edition for this work grouping in the active catalog.
cover
DE
Image source: Open Library
Dynamic educational change
Dynamic educational change | 1977
Representative edition for this work grouping in the active catalog.
cover
SF
Image source: Open Library
Strategies for planned change
Strategies for planned change | 1977
Representative edition for this work grouping in the active catalog.
cover
MR
Image source: Open Library
Marketing research
Marketing research | 1975
Representative edition for this work grouping in the active catalog.
cover
MA
Image source: Open Library
Metatheory and consumer research
Metatheory and consumer research | 1973
Representative edition for this work grouping in the active catalog.
cover
PA
Image source: Open Library
Processes and phenomena of social change
Processes and phenomena of social change | 1973
Representative edition for this work grouping in the active catalog.
cover
CS
Image source: Open Library
Creating social change
Creating social change. | 1972
Representative edition for this work grouping in the active catalog.
cover
UnlockedGerald Zaltman
U
Unlocked
Unlocked | 2018
Representative edition for this work grouping in the active catalog.
no cover
Essential Knowledge for Researc...Gerald Zaltman
EK
Essential Knowledge for Research in Marketing
Essential Knowledge for Research in Marketing | 2006
Representative edition for this work grouping in the active catalog.
no cover
Psychology for ManagementGerald Zaltman
PF
Psychology for management
Psychology for Management | 1999
Representative edition for this work grouping in the active catalog.
no cover
Seeing the voice of the customerGerald Zaltman
ST
Seeing the voice of the customer
Seeing the voice of the customer | 1993
Representative edition for this work grouping in the active catalog.
no cover
Assessing progress on meeting M...Gerald Zaltman
AP
Assessing progress on meeting MSI priorities
Assessing progress on meeting MSI priorities | 1991
Representative edition for this work grouping in the active catalog.
no cover
Assessing Progress on Meeting M...Gerald Zaltman
AP
Assessing Progress on Meeting Msi Priorities (Report No 91-107)
Assessing Progress on Meeting Msi Priorities (Report No 91-107) | 1991
Representative edition for this work grouping in the active catalog.
no cover

Works in catalog

Quick navigation into the work-level grouping pages behind the featured books.

Pazarlama Metaforlari
Representative edition published 2017
Open Work
Marketing metaphoria
Representative edition published 2008
Open Work
Como piensan los consumidores
Representative edition published 2004
Open Work
How Customers Think
Representative edition published 2003
Open Work
Innovations & organizations
Representative edition published 1984
Open Work
Theory construction in marketing
Representative edition published 1982
Open Work
Consumer Behaviour: Basic Findings and Management Implications
Representative edition published 1981
Open Work
Management principles for nonprofit agencies and organizations
Representative edition published 1979
Open Work
Marketing scientific and technical information
Representative edition published 1979
Open Work
Readings in Consumer Behavior
Representative edition published 1979
Open Work
Consumer behavior
Representative edition published 1979
Open Work
Organizational buying behavior
Representative edition published 1978
Open Work
Dynamic educational change
Representative edition published 1977
Open Work
Strategies for planned change
Representative edition published 1977
Open Work
Marketing research
Representative edition published 1975
Open Work
Metatheory and consumer research
Representative edition published 1973
Open Work
Processes and phenomena of social change
Representative edition published 1973
Open Work
Creating social change
Representative edition published 1972
Open Work
Unlocked
Representative edition published 2018
Open Work
Essential Knowledge for Research in Marketing
Representative edition published 2006
Open Work
Psychology for management
Representative edition published 1999
Open Work
Seeing the voice of the customer
Representative edition published 1993
Open Work
Assessing progress on meeting MSI priorities
Representative edition published 1991
Open Work
Assessing Progress on Meeting Msi Priorities (Report No 91-107)
Representative edition published 1991
Open Work

Gerald Zaltman

Overview

Catalog identity

Featured books

Works in catalog