Hospitality Marketing

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Hospitality Marketing

David Bowie, Francis Buttle

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David Bowie, Francis ButtlePublished June 2, 2004cover on file

"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages."--BOOK JACKET.

Main catalog entry More like this

Publisher	Butterworth-Heinemann
Pages	392
Format	Paperback
Search language	english
ISBN_10	0-750-65245-4 primary
ISBN_13	978-0-750-65245-2 primary

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