Hospitality marketing

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David BowieFrancis ButtleDavid BowieDogan GursoyMaureen BrookesAnastasia Mariussen8 editions

"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages."--BOOK JACKET.

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6 credited authorsSearch language english

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David Bowie
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Francis Buttle
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David Bowie
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Dogan Gursoy
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Maureen Brookes
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Anastasia Mariussen
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