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Lois Farese
Considered the nation's number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. - Publisher.
| Publisher | Glencoe/McGraw-Hill |
|---|---|
| Pages | 84 |
| Format | Unknown Binding |
| Search language | english |
| ISBN_10 | 0-028-20003-9 primary |
| ISBN_13 | 978-0-028-20003-3 primary |
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