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Marketing essentials

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Lois Schneider FareseCarl A. WoloszykLois FareseGrady KimbrellWoloszyk, Carl A., Ph.D.6 editions

Considered the nation's number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. - Publisher.

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5 credited authorsSearch language english

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  • Lois Schneider Farese

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  • Carl A. Woloszyk

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  • Lois Farese

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  • Grady Kimbrell

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  • Woloszyk, Carl A., Ph.D.

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