Blockbusters

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Blockbusters

Anita Elberse

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Anita ElbersePublished 20135 title viewscover on file

Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.

Main catalog entry More like this

Edition	First edition.
Publisher	Henry Holt and Company
Pages	307
Search language	english
ISBN_10	0-805-09433-4 primary
ISBN_13	978-0-805-09433-6 primary

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