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Anita Elberse
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
| Publisher | St. Martin's Griffin |
|---|---|
| Pages | 320 |
| Format | paperback |
| Search language | simple |
| ISBN_10 | 1-250-05314-5 primary |
| ISBN_13 | 978-1-250-05314-5 primary |
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