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Kenneth Roman
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
| Publisher | Palgrave Macmillan |
|---|---|
| Pages | 282 |
| Search language | english |
| ISBN_10 | 1-403-97895-6 primary |
| ISBN_13 | 978-1-403-97895-0 primary |
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