Join BookitisSave favorites, build lists, and follow creators.
Log InCreate Account

The King of Madison Avenue

David Ogilvy and the making of modern advertising

Bookitis Pick
Cover for The King of Madison Avenue
TK
Image source: Open Library
Kenneth RomanFirst published 20091 editions

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Search booksOpen lead author

Overview

Shared work-level identity and catalog context.

First publish date 20091 credited authorSearch language english

Bookitis keeps work pages focused on the shared book identity and the editions that actually belong to it. Unrelated books should not appear here as primary content.

Contributors

People credited with this work in the active catalog.

  • Kenneth Roman

    Author profile in the active Bookitis catalog

    Open Author

Editions

Publication-specific versions linked to this work only.