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Branding for Dummies

Bill Chiaravalle, Barbara Findlay Schenck

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Branding for DummiesBill Chiaravalle, Barbara Findlay Schenck
BF
Bill Chiaravalle, Barbara Findlay SchenckPublished 20142 title views

Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!

PublisherWiley & Sons, Incorporated, John
Pages384
Search languageenglish
ISBN_13978-1-118-95810-0 primary

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