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Bill Chiaravalle, Barbara Findlay Schenck
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
| Publisher | Wiley & Sons, Incorporated, John |
|---|---|
| Search language | english |
| ISBN_13 | 978-1-322-43686-9 primary |
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