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David W. Stewart, Prem N. Shamdasani
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.
| Publisher | SAGE Publications, Incorporated |
|---|---|
| Pages | 224 |
| Search language | simple |
| ISBN_13 | 978-1-452-27098-2 primary |
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