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Focus groups

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Prem ShamdasaniPrem N. ShamdasaniDennis W. RookDavid W. StewartFirst published 20076 editions

Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.

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First publish date 20074 credited authorsSearch language english

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  • Prem Shamdasani

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  • Prem N. Shamdasani

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  • Dennis W. Rook

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  • David W. Stewart

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