Recall, Recognition, and the Measurement of Memory for Print Advertisements

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Recall, Recognition, and the Measurement of Memory for Print Advertisements

Richard P. Bagozzi, Alvin J. Silk

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Recall, Recognition, and the Measurement of Memory for Print A...Richard P. Bagozzi, Alvin J. Silk

Richard P. Bagozzi, Alvin J. SilkPublished 20182 title views

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Publisher	Creative Media Partners, LLC
Search language	english
ISBN_13	978-1-378-22010-8 primary

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RR
Image source: Open Library
Recall, recognition, and the measurement of memory for print advertisements
Richard P. Bagozzi | Alfred P. Sloan School of Management, Massachusetts Institute of Technology | 1982
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Richard P. Bagozzi, Alvin J. Silk | Creative Media Partners, LLC | 2022
Recall, Recognition, and the Me...Richard P. Bagozzi, Alvin J. Silk
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
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