Recall, recognition, and the measurement of memory for print advertisements

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Recall, recognition, and the measurement of memory for print advertisements

Richard P. Bagozzi

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Richard P. BagozziPublished 1982cover on file

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Edition	Rev. August 1982
Publisher	Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Pages	42
Search language	english

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Image source: Open Library
Recall, recognition, and the measurement of memory for print advertisements
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