The service advantage

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The service advantage

Karl Albrecht

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The service advantageKarl Albrecht

Karl AlbrechtPublished 1990

A practical guide that takes you step-by-step through a customer research program designed especially for service companies. Includes real-life cases and examples.

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Publisher	Dow Jones-Irwin
Pages	240
Search language	english
ISBN_10	1-556-23247-0 primary

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Publication-specific alternatives linked to the same work.

The Service AdvantageKarl Albrecht, Lawrence Bradford
TS
The Service Advantage
Karl Albrecht, Lawrence Bradford | McGraw-Hill Professional Publishing | October 1989