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Karl Albrecht, Lawrence Bradford
A practical guide that takes you step-by-step through a customer research program designed especially for service companies. Includes real-life cases and examples.
| Publisher | McGraw-Hill Professional Publishing |
|---|---|
| Pages | 240 |
| Format | Hardcover |
| Search language | english |
| ISBN_13 | 978-1-556-23247-3 primary |
| ISBN_10 | 1-556-23247-0 primary |
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