Improving your measurement of customer satisfaction

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Improving your measurement of customer satisfaction

Terry G. Vavra

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Terry G. VavraPublished 1997cover on file

Details gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives.

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Publisher	ASQ Quality Press
Pages	490
Search language	english
ISBN_10	0-873-89405-7 primary

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Improving Your Measurement of Customer Satisfaction
Terry G. Vavra | Quality Press | 2001