Services Marketing

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Services Marketing

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende

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Services MarketingValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin MendePublished 20232 title views

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Publisher	McGraw-Hill Education, McGraw-Hill
Pages	560
Search language	english
ISBN_13	978-1-260-26052-6 primary

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Publication-specific alternatives linked to the same work.

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Image source: Open Library
Services Marketing (The McGraw-Hill Series in Marketing)
Valarie A. Zeithaml, Mary Jo Bitner | Mcgraw-Hill (Tx), McGraw-Hill | July 2002
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Services MarketingValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
SM
Services Marketing
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende | McGraw-Hill Education | 2023
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Services MarketingValarie A. Zeithaml
SM
Services Marketing
Valarie A. Zeithaml | McGraw Hill Higher Education | 2012-01-01