Marketing Strategy

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Marketing Strategy

Orville C. Walker, John W. Mullins

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Marketing StrategyOrville C. Walker, John W. Mullins

Orville C. Walker, John W. MullinsPublished 20131 title views

"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.

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Publisher	McGraw-Hill Education
Pages	384
Search language	english
ISBN_13	978-0-078-02894-6 primary

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MS
Image source: Open Library
Marketing Strategy
Orville C. Walker, John Mullins, Harper W Boyd Jr. | McGraw-Hill Education (ISE Editions) | July 4, 2007
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MS
Image source: Open Library
Marketing Strategy
Walker, Boyd, Mullins, Larreche | AIPI | October 19, 2006