Marketing Strategy

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Marketing Strategy

Orville C. Walker, John Mullins, Harper W Boyd Jr.

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Orville C. Walker, John Mullins, Harper W Boyd Jr.Published July 4, 2007cover on file

"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.

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Publisher	McGraw-Hill Education (ISE Editions)
Pages	384
Search language	english
ISBN_13	978-0-071-11674-9 primary
ISBN_10	0-071-11674-5 primary

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Publication-specific alternatives linked to the same work.

MS
Image source: Open Library
Marketing Strategy
Walker, Boyd, Mullins, Larreche | AIPI | October 19, 2006
Marketing StrategyOrville C. Walker, John W. Mullins
MS
Marketing Strategy
Orville C. Walker, John W. Mullins | McGraw-Hill Education | 2013