Loading edition detail...
Preparing this view.
Join BookitisSave favorites, build lists, and follow creators.
Preparing this view.
Art Weinstein, Johnson, William C.
"This new book is a guide to retaining your existing customers and to gaining loyal new customers.". "Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit."--BOOK JACKET.
| Publisher | Taylor & Francis Group |
|---|---|
| Pages | 388 |
| Search language | english |
| ISBN_13 | 978-0-429-27797-9 primary |
Publication-specific alternatives linked to the same work.
Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value
Designing and delivering superior customer value
Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value