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Designing and delivering superior customer value

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Johnson, William C.Art WeinsteinWilliam C. JohnsonFirst published 19998 editions

"This new book is a guide to retaining your existing customers and to gaining loyal new customers.". "Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit."--BOOK JACKET.

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First publish date 19993 credited authorsSearch language english

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  • Johnson, William C.

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  • Art Weinstein

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  • William C. Johnson

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